SWIFT are proud to support the Waikato River Trails Trust (WRT)—a treasured asset flowing through South Waikato that connects communities, supports local business, and offers stellar moments in nature. This partnership reflects our ongoing commitment to backing initiatives that grow our region’s economic resilience and celebrate its unique natural beauty.
Why the Waikato River Trails Matter
The Waikato River Trails are a beloved asset that flows along the South Waikato, offering something special for both locals and visitors. These stunning trails not only provide accessible outdoor recreation and wellbeing benefits but also fuel local tourism and community connection. Flowing alongside key parts of the district—like the vibrant village of Arapuni, home to the iconic swing bridge—they draw people in to experience the local cafe, stay overnight, or hire a bike, making places like Arapuni key beneficiaries of trail-related activity.
However, in today’s challenging funding landscape—marked by economic shifts and increased pressure on public and private resources—the Trails face a significant shortfall. Without targeted support, there's a risk they won’t reach their full potential in delivering economic and social value to the region. This is where SWIFT steps in, offering our support as a seed to encourage broader recognition of the Trails' value, while sustaining the growth and momentum of this vital regional resource.
Economic Impact: A Valuable Contributor to South Waikato’s Growth
The Waikato River Trails are already making a significant impact on the local economy. The most recent economic data reveals that approximately 30,000 visitors annually contribute a direct regional spend of $3.75 million, a number projected to increase over the next three years. The average visitor spends around $257 per visit, covering a wide range of activities such as accommodation, dining, fuel, and other regional goods and services. This spending power is a critical boost for local businesses, from cafes to cycle rental shops, and helps sustain the area's tourism infrastructure.
Strengthening Local Communities Through Partnership
Beyond its economic impact, the Waikato River Trails also offer wide-reaching social benefits. As a resource for outdoor recreation, it fosters health and well-being for residents and visitors alike. SWIFT is excited to continue supporting WRT’s efforts to work with local schools, raising environmental awareness and promoting safety campaigns that engage young people in sustainable outdoor activities.
We’re also committed to collaborating with WRT on ongoing communication efforts, ensuring the public is kept up-to-date on the positive impacts of the Trails. This partnership offers not only financial backing but also a shared vision for a vibrant, connected South Waikato.
Looking Ahead: Growing Together, Growing Stronger
We’re proud to partner with the Waikato River Trails Trust to grow the Trails’ impact where it flows through South Waikato. By backing initiatives that boost tourism, support local business, and strengthen community wellbeing, we believe this investment will help shape a more connected, resilient, and vibrant future for our district.
